Advertising Standards Authority (ASA)

The body that regulates the content of advertisements, sales promotions and direct marketing in the UK and ensures that standards are kept high by applying the advertising standards codes. It can stop misleading, harmful or offensive advertising and can ensure sales promotions are run fairly. For further information on the ASA, see its website (Advertising Standards Authority).

For more information on compliance with advertising standards, see Practice note, Advertising law and regulation ( www.practicallaw.com/9-381-4171) .

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