ASA Annual Report shows increase in internet advertising complaints
Resource type: Legal update: archive
Law stated as at 10-May-2007
The Advertising Standards Authority (ASA), the independent body which polices the self-regulatory codes on broadcast and non-broadcast advertising, has published its Annual Report for 2006. Among other things, the report indicates that the number of complaints about internet advertising rose by 33% in 2006, making it the second most complained about non-broadcast advertising format (the national press being the most complained about). This increase was highlighted by the ASA's Chairman, Lord Borrie QC, who said that despite this rise, which was unmatched by any other media, the boundaries of regulatory responsibility online were still unclear, and he called on the industry to address this issue. Currently, internet advertising is only covered to a limited extent by the CAP Code (which regulates non-broadcast advertising), since the Code covers online sales promotions and online advertisements in paid-for space, such as banners and pop-ups (rule 1.1, CAP Code), but does not otherwise apply to website content (rule 1.2, CAP Code). Source: ASA press release, 9 May 2007.
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