E-marketing: a quick guide

A quick guide to the main rules relating to electronic direct marketing by email, text and automated calls or communications.

NOTE: Please note that this quick guide is currently being updated to reflect the Information Commissioner's recently updated Direct marketing guidance (Privacy and Electronic Communications Regulations), dated 24 March 2016.

UK data protection law will change on 25 May 2018, when the EU General Data Protection Regulation takes effect, replacing the Data Protection Act 1998. See EU General Data Protection Regulation toolkit for information on the new Regulation and Practical Law's updating policy.

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