Advertising which appears in press and magazines, as well as on television and on radio. On client invoices advertising agencies historically charged for advertising in the media “above the line” and for the agency’s creative and advisory work “below the line”. This distinction now rarely appears because below the line work is generally handled by separate subsidiaries of advertising groups or specialist companies.
Agriculture, IP&IT, PLC Glossary, PLC UK Commercial, PLC UK Construction, PLC UK Corporate, PLC UK Dispute Resolution, PLC UK Employment, PLC UK Environment, PLC UK Finance, PLC UK Law Department, PLC UK Pensions, PLC UK Private Client, PLC UK Property, PLC UK Share Schemes & Incentives
This resource is maintained, meaning that we monitor developments on a regular basis and update it as soon as possible.