Comparative advertising

Resource type: Practice note

Status: Maintained

Jurisdictions: European Union, United Kingdom

An overview of the key legal issues which need to be considered when devising an advertising campaign that refers to the name, trade mark or product of one or more competitors, either explicitly or implicitly.

PLC Commercial and PLC IPIT & Communications

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Resource information

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Resource ID: 6-383-9837
Products: PLC UK Commercial, PLC UK IPIT & Communications, PLC UK Public Sector
This resource is maintained, meaning that we monitor developments on a regular basis and update it as soon as possible.

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Related content

Topics

Advertising and MarketingAdvertising and Marketing (http://uk.practicallaw.com/topic0-103-1114)
Trademarks/Trade MarksTrademarks/Trade Marks (http://uk.practicallaw.com/topic2-103-2080)

Practice note: overview

Advertising law and regulation: an overview Advertising law and regulation: an overview (http://uk.practicallaw.com/topic9-381-4171)
Advertising law: a quick guide Advertising law: a quick guide (http://uk.practicallaw.com/topic0-382-7494)
Overview of Trade marks Overview of Trade marks (http://uk.practicallaw.com/topic4-107-3668)
Sales promotions: overview Sales promotions: overview (http://uk.practicallaw.com/topic4-383-5067)

Practice notes

Business Protection from Misleading Marketing Regulations 2008 Business Protection from Misleading Marketing Regulations 2008 (http://uk.practicallaw.com/topic9-383-8073)
Trade marks: Exploitation Trade marks: Exploitation (http://uk.practicallaw.com/topic1-505-3587)
Trade marks: Infringement and offences Trade marks: Infringement and offences (http://uk.practicallaw.com/topic6-505-3580)
Trade marks: Registration and portfolio management Trade marks: Registration and portfolio management (http://uk.practicallaw.com/topic0-505-3578)

Legal update: archive

CAP and BCAP launch consultation to reform advertising codes CAP and BCAP launch consultation to reform advertising codes (http://uk.practicallaw.com/topic2-385-4938)
IPO issues practice amendment notice on shopping centres' trade mark specifications IPO issues practice amendment notice on shopping centres' trade mark specifications (http://uk.practicallaw.com/topic1-385-1087)

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