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Chapter 5 Setting up the franchise business

This Bloomsbury Professional book enables commercial practitioners to advise both franchiser or franchisee clients with absolute confidence. This is a comprehensive single-source guide to franchising law and practice, covering the law applicable to franchising in exceptional breadth and detail. The relevant developments in intellectual property and competition law are fully covered, and the book contains a full set of precedents which cover the process of creating a brand-new franchise business. This unique feature enables practitioners to steer clients through the intricacies of the franchising procedure with certainty.

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Professor John Adams, Julian Hickey and K V Prichard-Jones

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