Promotional Marketing Law: A Practical Guide, 6th Edition
This Bloomsbury Professional book offers comprehensive and practical advice on the law as it relates to promotional marketing activities such as prize promotions, coupons and sampling. Written by one of the foremost authorities on marketing law, who has many years of practical experience, this book ensures that you are aware of any potential legal pitfalls when devising and executing promotional marketing campaigns. The text offers straightforward, no-nonsense advice, using a practical question-and-answer format that covers questions regularly raised by marketing professionals. Formerly called Sales Promotion and Direct Marketing Law: A Practical Guide.