This is a chapter from the Bloomsbury Professional book Promotional Marketing Law: A Practical Guide, 6th Edition, which offers comprehensive and practical advice on the law as it relates to promotional marketing activities such as prize promotions, coupons and sampling. Written by one of the foremost authorities on marketing law, who has many years of practical experience, this book ensures that you are aware of any potential legal pitfalls when devising and executing promotional marketing campaigns. The text offers straightforward, no-nonsense advice, using a practical question-and-answer format that covers questions regularly raised by marketing professionals. Formerly called Sales Promotion and Direct Marketing Law: A Practical Guide.
Chapter 4 and the table of contents are FREE to view, as a sample of the book's contents. To view the other chapters, please subscribe to Books online.