| 1 | Advertising and marketing toolkit A toolkit to guide users through PLC's UK, US and international content on advertising and marketing, including direct marketing, sales promotions and sponsorship. | Practice note: overview | Maintained |
| 2 | Advertising and Marketing Toolkit: France A collection of PLC resources to assist counsel advising on an advertising or marketing campaign in France. | Practice note: overview | Maintained |
| 3 | Advertising and Marketing Toolkit: Germany A collection of PLC resources to assist counsel advising on an advertising or marketing campaign in Germany. | Practice note: overview | Maintained |
| 4 | Advertising and Marketing Toolkit: Italy A collection of PLC resources to assist counsel advising on an advertising or marketing campaign in Italy. | Practice note: overview | Maintained |
| 5 | Advertising and Marketing Toolkit: United Kingdom A collection of PLC resources to assist counsel advising on an advertising or marketing campaign in the United Kingdom. | Practice note: overview | Maintained |
| 6 | Advertising law: a quick guide A quick guide to the laws and regulations on advertising, why it is important to comply with them and the pitfalls to avoid.This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 7 | Advertising: international overview Overview of key legal issues that need to be considered when designing an advertising campaign. Country-specific information (updated periodically) for France, Germany, Italy, UK and US. | Practice note: overview | 06-Aug-2012 |
| 8 | Advertising: Overview An overview of advertising regulation in the US, focusing on the key legal issues to consider when planning an advertising campaign. | Practice note: overview | Maintained |
| 9 | Children and the law An overview of the law as it applies to children including contracting capacity, advertising to children and data protection. | Practice note: overview | Maintained |
| 10 | Data protection toolkit A toolkit to guide users through PLC's UK, EU, US and international content on data protection. It includes materials on an employer's data protection obligations, data protection issues in the public sector and resources on the Regulation of Investigatory Powers Act 2000. | Practice note: overview | Maintained |
| 11 | Direct marketing: a quick guide A quick guide to the main rules relating to direct marketing. This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 12 | Direct marketing: an overview of the key legal issues. The key legal issues to bear in mind when you are planning a campaign of direct marketing. | Practice note: overview | Maintained |
| 13 | Direct marketing: international overview As communications technologies have evolved, so have the opportunities for businesses to target consumers with unsolicited marketing communications. This note examines the extent to which they can do so under the laws of various jurisdictions. Country-specific information (updated periodically) for France, Germany, Italy, UK and US. | Practice note: overview | 13-Jul-2012 |
| 14 | E-marketing: a quick guide A quick guide to the main rules relating to electronic direct marketing.This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 15 | London 2012 Olympic Games toolkit A toolkit to guide users through PLC content that may be useful in the context of the London 2012 Olympic Games. The toolkit includes materials that will be helpful for businesses involved in the Olympics in a commercial capacity and those that have sites in London that are likely to be affected during the course of the Olympics. | Practice note: overview | 02-Jul-2012 |
| 16 | Online advertising and marketing: an overview A practice note about the key legal issues that need to be considered when planning an online advertising campaign. This practice note is based on a PLC Cross-border International Practice Note on this subject, which includes country-specific information for France, Germany, Italy, the UK and the US. NOTE: Please note that this Practice note is currently being updated. | Practice note: overview | Maintained |
| 17 | Online advertising and marketing: international overview Overview of the key legal issues that need to be considered when planning an online advertising campaign. Country specific information (updated periodically) for France, Germany, Italy, UK and US. | Practice note: overview | 23-Jan-2009 |
| 18 | Price promotions: a quick guide A quick guide to advising on a price promotion which is designed to encourage buying a product. This guide is not intended as a definitive list of all regulations that need to be checked in every case and it does not cover particular industry sector rules, such as those governing food, alcohol or tobacco. This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 19 | Prize promotions: a quick guide A quick guide to the main rules relating to prize promotions. The note is not intended as a definitive list of all regulations that need to be checked in every case. Also, it does not cover particularly industry sector rules such as those governing food, alcohol or tobacco. This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 20 | Sales promotions: international overview Overview of the key legal issues that need to be considered when conducting a sales promotion. Country-specific information (updated periodically) for France, Germany, Italy, UK and US. | Practice note: overview | 01-Mar-2012 |
| 21 | Sales promotions: overview An overview of the law in the UK on sales promotions, such as "two for three" offers, prize draws and competitions. | Practice note: overview | Maintained |
| 22 | Sponsorship: an overview The overview summarises the key legal and commercial considerations when entering into a sponsorship arrangement, including types of sponsorship, the rights and obligations of the sponsor and the sponsored party and sponsorship regulation. The overview also considers provisions commonly found in sponsorship agreements. This practice note is based on a PLC Cross-border International Practice Note on this subject, which includes country-specific information for France, Germany, Italy, the UK and the US. | Practice note: overview | Maintained |
| 23 | Sponsorship: international overview Overview of the key legal issues that need to be considered when entering into a sponsorship arrangement. Country-specific information (updated periodically) for France, Germany, Italy, UK and US. | Practice note: overview | 22-Mar-2013 |
| 24 | Advertisement control: enforcement This note considers the enforcement measures available to local planning authorities to deal with the unauthorised display of advertisements. | Practice notes | Maintained |
| 25 | Advertisement control: is consent required to display an ... This note looks at the regulations that govern the display of advertisements in England. | Practice notes | Maintained |
| 26 | Advertising country questions: France France specific information concerning the key legal issues that need to be considered when designing an advertising campaign. | Practice notes | 01-Jan-2012 |
| 27 | Advertising country questions: Germany Germany specific information concerning the key legal issues that need to be considered when designing an advertising campaign. | Practice notes | 23-Feb-2012 |
| 28 | Advertising country questions: Italy Italy-specific information concerning the key legal issues that need to be considered when designing an advertising campaign. | Practice notes | 01-Jun-2012 |
| 29 | Advertising country questions: UK UK-specific information concerning the key legal issues that need to be considered when designing an advertising campaign. | Practice notes | 06-Aug-2012 |
| 30 | Advertising country questions: US US-specific information concerning the key legal issues that need to be considered when designing an advertising campaign. | Practice notes | 23-Mar-2012 |
| 31 | Advertising Injury Insurance Coverage for Patent, Copyright ... A Practice Note discussing potential insurance coverage for patent, trademark and copyright infringement claims as advertising injury claims under commercial general liability (CGL) policies. It addresses the framework for evaluating whether an insurer has a duty to defend or indemnify for a particular claim and common policy exclusions. It also discusses key cases assessing advertising injury coverage for intellectual property (IP) claims. | Practice notes | Maintained |
| 32 | Advertising law and regulation An overview of advertising regulation in the UK, focusing on the applicable legislation and the self-regulatory framework. The note concentrates on "above-the-line" advertising. Direct marketing and online advertising are dealt with in separate practice notes. | Practice notes | Maintained |
| 33 | Ambush marketing An overview of the law on ambush marketing. The note describes the ways in which ambush marketing can be prevented, including practical steps and the laws aiming to prevent ambush marketing at the London 2012 Olympics. The note is also useful for advertisers wishing to understand the rules so that they do not fall foul of them. | Practice notes | Maintained |
| 34 | Are you looking for EU law content on this topic? A practice note explaining where to find EU law content from a topic page. | Practice notes | Maintained |
| 35 | Business Protection from Misleading Marketing Regulations ... A note on the Business Protection from Misleading Marketing Regulations 2008 (SI 2008/1276), which introduced, among other things, a general prohibition on advertising that misleads traders. These regulations implemented the Directive on misleading and comparative advertising (2006/114/EC). | Practice notes | Maintained |
| 36 | Character merchandising licences: IP rights and competition ... This note sets out the intellectual property rights relevant to a licence for character merchandising, in the sense of an image of a fictional character and related trade marks being reproduced on an article (such as a mug, lunch box or bed linen), and discusses the competition law issues that arise in relation to such licences. | Practice notes | Maintained |
| 37 | Comparative advertising An overview of the key legal issues which need to be considered when devising an advertising campaign that refers to the name, trade mark or product of one or more competitors, either explicitly or implicitly. | Practice notes | Maintained |
| 38 | Comparative Advertising Law in the US An overview of comparative advertising law in the US, focusing on the treatment of comparative advertising claims by the Federal Trade Commission and the National Advertising Division of the Council of Better Business Bureaus, and the challenges of contesting comparative advertising claims under the Lanham Act. | Practice notes | Maintained |
| 39 | Consumer Protection from Unfair Trading Regulations 2008 A commentary on the Consumer Protection from Unfair Trading Regulations 2008 (SI 2008/1277) which implemented the Unfair Commercial Practices Directive (2005/29/EC) in the UK by introducing a general prohibition on traders treating consumers unfairly and requiring businesses not to mislead consumers through acts or omissions or subject them to aggressive commercial practices. | Practice notes | Maintained |
| 40 | Customer Loyalty Programs in the US This Practice Note surveys the relevant US antitrust law and discusses current issues surrounding its application to customer loyalty programs including bundling, rebates or exclusive dealing arrangements. | Practice notes | Maintained |
| 41 | Dealing with the Media: Business Briefing A template briefing for in-house counsel to give business executives on dealing with the media. Click here to download in Microsoft Word. | Practice notes | Maintained |
| 42 | Direct Marketing This Note considers the statutes, regulations and voluntary codes of practice that apply to direct marketing activities. | Practice notes | Maintained |
| 43 | Direct marketing A practice note which explains the statutory and regulatory rules and codes that apply to direct marketing activities, including those relating to data protection, privacy, advertising standards, e-mail communications and distance selling. | Practice notes | Maintained |
| 44 | Direct marketing country questions: France France-specific information concerning direct marketing laws. | Practice notes | 23-Mar-2012 |
| 45 | Direct marketing country questions: Germany Germany specific information concerning direct marketing laws. | Practice notes | 01-Jun-2009 |
| 46 | Direct marketing country questions: Italy Italy specific information concerning direct marketing laws. | Practice notes | 23-Mar-2012 |
| 47 | Direct marketing country questions: UK UK-specific information concerning direct marketing laws. | Practice notes | 01-Jun-2012 |
| 48 | E-mail Marketing: CAN-SPAM Act Compliance A Note discussing the federal CAN-SPAM Act's requirements for commercial e-mails, its enforcement and best practices for compliance. | Practice notes | Maintained |
| 49 | Green Marketing in the US This Note discusses key regulatory requirements and sets out practical tips for companies to consider when engaging in green marketing in the US. | Practice notes | Maintained |
| 50 | Making green claims in advertising This note: Explains how environmental claims in advertising are regulated in the UK. Gives practical guidance to companies on how to avoid allegations of "greenwashing" in advertising. | Practice notes | Maintained |
| 51 | Online Advertising and Marketing An overview of online advertising regulation in the US, focusing on the key legal issues to consider when planning an online advertising campaign. This Note is currently being updated to reflect the release of the FTC's revised online advertising disclosure guidelines and other recent developments in online advertising and marketing law. | Practice notes | Maintained |
| 52 | Online advertising and marketing country questions: Germany Germany-specific information concerning issues that need to be considered when planning an online advertising campaign. | Practice notes | 01-Apr-2012 |
| 53 | Online advertising and marketing country questions: Italy Italy - specific information concerning issues that need to be considered when planning an online advertising campaign. | Practice notes | 18-Mar-2013 |
| 54 | Online advertising and marketing country questions: UK UK-specific information concerning issues that need to be considered when planning an online advertising campaign. | Practice notes | 23-Jan-2009 |
| 55 | Online advertising and marketing country questions: US US-specific information concerning issues that need to be considered when planning an online advertising campaign. | Practice notes | 01-Feb-2012 |
| 56 | Product placement This practice note sets out the law on product placement in the UK. This derives from the Audiovisual Media Services Directive 2007 (AVMS Directive) and is set out in the Communications Act 2003 and Ofcom's Broadcasting Code and contains standards for product placement on television, film and video-on-demand (VOD). | Practice notes | Maintained |
| 57 | Running a Sweepstakes or Contest in the US This Note provides an overview of key legal issues to consider when planning and advertising a sweepstakes or contest. Some of the topics covered include text-to-win sweepstakes, Mobile Marketing Association requirements, consumer-generated content, and registration and bonding. | Practice notes | Maintained |
| 58 | Sales promotions country questions: France France-specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 01-Mar-2012 |
| 59 | Sales promotions country questions: Germany Germany specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 15-Mar-2013 |
| 60 | Sales promotions country questions: Italy Italy specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 18-Mar-2013 |
| 61 | Sales promotions country questions: UK UK specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 26-Apr-2013 |
| 62 | Sales promotions country questions: US US-specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 01-Mar-2012 |
| 63 | Sales Promotions, Contests and Sweepstakes An overview of the laws governing sales promotions, such as price discounts, free offers, contests and sweepstakes. | Practice notes | Maintained |
| 64 | Social Media Risks and Rewards A Practice Note discussing the legal risks associated with the use of social media. | Practice notes | Maintained |
| 65 | Sponsorship Arrangements in the US This Note discusses various forms of sponsorship arrangements and summarizes key legal and business issues to consider when negotiating a sponsorship agreement. | Practice notes | Maintained |
| 66 | Sponsorship country questions: France France-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 20-Mar-2013 |
| 67 | Sponsorship country questions: Germany Germany-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 22-Mar-2013 |
| 68 | Sponsorship country questions: Italy Italy-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 08-Apr-2013 |
| 69 | Sponsorship country questions: UK UK-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 22-Mar-2013 |
| 70 | Sponsorship country questions: US (New York) US (New York)-specific information concerning the key legal issues to be considered when entering into a sponsorship arrangement. | Practice notes | 22-Jun-2007 |